// desk
Adoption curves, benchmarks and the measurable reality behind the hype.
03 reports
A synthesis of four peer-reviewed studies on how AI search decides what to cite — covering visibility instability, the discovery gap, content structure, and the earned-media bias. Every figure sourced and dated.
A 112-product study found AI models recognize products by name 99% of the time but surface them in category searches just 3–8% of the time — and on-page GEO optimization did nothing to close the gap.
A St. Gallen study tracked four AI engines for six weeks and found the sources they cite overlap only 34–42% between consecutive days. AI visibility is a distribution, not a ranking — and needs 7–8 measurements to pin down.